Nester

Problem

Multiple user roles needed to interpret the same property data without getting lost in technical reporting.

Responsibilities

• Aligned stakeholder input with property workflows and the needs of buyers, sellers, and realtors.
• Led the overall UI and UX design for the platform.
• Designed the landing page, product interface, and complete multi-role user flows.
• Created a scalable design system for consistent UI across the product.
• Designed report generation flows and report output experiences.
• Built prototypes to validate UX decisions and align stakeholders.

Key Challenges

• Supporting multiple user roles with different goals and workflows.
• Making complex property analysis approachable for users unfamiliar with technical real-estate data.
• Navigating stakeholder preferences that sometimes conflicted with usability best practices.

Design Decisions

• Simplified multi-role user flows to reduce product complexity.
• Created a clear onboarding flow to guide users through property analysis.
• Focused on making report pages structured, readable, and easy to interpret.
• Improved navigation to support deep workflows without losing orientation.
• Used prototypes to compare competing approaches and drive alignment.

Impact

• Improved onboarding and first-time user experience.
• Delivered clearer, more structured report pages for property insights.
• Standardized the product UI through a unified design system.
• Made navigation more usable across a complex multi-role platform.