Kidough

Problem

Families wanted kids to learn money habits through practical experience without turning it into lectures.

Responsibilities

• Aligned product input with the kid and parent experiences and the goals of financial education and family trust.
• Owned the overall UI and UX direction for the platform.
• Designed the complete product experience from concept to final interface.
• Created the product design system.
• Designed user flows for both children and parents.
• Developed wireframes, high-fidelity mockups, and prototypes.

Key Challenges

• Balancing hands-on learning for children with a setup flow that parents could trust and complete quickly.
• Designing two connected but distinct user experiences inside the same product.
• Making financial concepts feel approachable without losing the learning that comes from mistakes and responsibility.

Design Decisions

• Designed separate but connected experiences for kids and parents.
• Simplified financial concepts into child-friendly interactions built around practice and responsibility.
• Focused on strong visual clarity and intuitive navigation.
• Structured financial information so it worked for both children and parents and made learning progress easy to review.
• Used a shared design system to keep the product cohesive.

Impact

• Created a product that helps children learn financial responsibility through hands-on allowance practice.
• Enabled parents to set up the experience once, then guide learning with minimal effort.
• Turned financial education into an engaging digital experience centered on practice and responsibility.
• Delivered a scalable interface that supported both user roles clearly.