ContractsRx

Problem

Enterprise buyers needed a clearer way to understand contract risk before entering the workflow.

Responsibilities

• Aligned stakeholder input with contract-risk messaging and enterprise buyer needs.
• Structured the site and workflow around a clear problem, solution, proof, and action sequence.
• Designed responsive marketing pages and the AI-assisted workflow screens.
• Connected the marketing site to the deal-processing experience so buyers could move forward without losing context.

Challenge

The product had to explain a complex contract-risk offering clearly while also supporting a separate workflow for batch processing, deal review, and model selection.

Approach

I organized the story around a buyer journey: surface the problem, explain the solution, reinforce credibility through resources, and then hand users into the workflow tool when they were ready to act.

Selected Work

• Built the site structure around problem, solution, and proof.
• Designed responsive pages and mobile states for the marketing experience.
• Created the AI batch-processing and deal-management screens for the workflow layer.

Outcome

The site now guides buyers from first understanding the risk problem into a more structured workflow experience without dropping credibility.